Dan is a key player in the growth of SoapBoxSample. Dan was recently promoted to Vice President of Operations, a role which combines his client-facing experience with his strategic operations know-how. He is known within the Market Research industry for his ability to fulfill even the most difficult client requests. Dan attributes the success of SoapBoxSample in part to their willingness to be a thought partner to clients. Dan began his career in Market Research in 1998 as a phone supervisor at the Barna Research Group. In 2002, Dan joined the ISA Family of Companies and quickly moved up the ranks to assume the role of Senior Project Manager. Before embarking on his current career path, Dan worked as a DJ and a sushi chef.

Elinor was recently promoted to Vice President of Research and Analytics. She leads the full service research team at SoapBoxSample. She has an in-depth understanding of research techniques and methodologies. Her detail-oriented nature and ability to translate numbers and statistics into meaningful contexts and actionable recommendations makes her a valuable asset of SoapBox.

Elinor is an expert in project management and execution of qualitative, quantitative and mixed mode methodologies. Her research areas include, among others, new product development, concept testing, satisfaction, social media research and branding. She has extensive experience in directing projects using advanced analytic concepts such as segmentation, regression, perceptual mapping, TURF, MaxDiff and conjoint analysis. Key industries include telecommunications, consumer technology, online retailers, healthcare providers, and utilities.

She works with internal and external C-level client contacts on project budget, research design and execution, and is responsible for managing internal and external resources for day-to-day operations as well as achieving overall company growth and profitability.

Mike has an extensive background in Market Research with over 10 years in the industry. He was recently promoted to Vice President of Business Development. Mike has distinguished himself as an expert in high touch research approaches, including Insight Communities, Mobile Research, and Digital Passive Metering.

Aaron brings his substantial technical background to SoapBoxSample. By developing custom solutions that increase efficiency and provide best-in-class products, Aaron plays an instrumental role in establishing SoapBoxSample as a leader in new technologies. Over the last year, SoapBox has aggressively expanded their product offerings. Aaron plays a crucial role in integrating new technologies and establishing best practices to ensure the highest-quality deliverables and services. Aaron is known for his commitment and steadfast determination, both professionally and personally; Aaron's hobby is running marathons on different continents.

In addition to overseeing business-to-business marketing efforts, Adriana is responsible for all of SoapBox’s creative deliverables, including creating branded content for projects designed to engage respondents. Her job is to help brands optimize their research by incorporating visual content and tailored messaging to create a fully interactive brand experience. Prior to embarking on her career in marketing, Adriana worked as an independent documentary filmmaker and a newspaper reporter.

Van is known for her longstanding experience leading the design, development, implementation, and support of major projects and programs. She excels in business development and relationship-building by managing client expectations and providing value-added insight to client issues. She guides all aspects of project lifecycles, including requirement gathering, system specification, development, testing, and implementation to customer environments. Her professional strengths include excellent communication skills and an ability to synthesize information and develop creative solutions to meet business objectives.

Tod Mack joins SoapBoxSample from Lieberman Research Worldwide (LRW) where he previously held the position of Research Director. Tod has research expertise in custom quantitative studies across new product development, concept testing, satisfaction and large global trackers. He also has extensive experience with product testing, segmentation, usage and attitudes testing, regression, perceptual mapping, TURF, MaxDiff and conjoint analysis.

Having been with SoapBox since its early days, Cynthia has played many roles within the company, including Research Associate and Bids and Feasibility Coordinator. Most recently, she took on the responsibility of managing MySoapBox Panel. She is in charge of recruitment, retention, and engagement, as well as overseeing panel support and fraud prevention. Cynthia is known for her problem-solving abilities, diligence and persistence as well her ability to anticipate issues before they arise. She is also known as a die-hard college football fan and taco enthusiast.

Anthony is a result-oriented team player with 12 years of experience under his belt. Most recently from Toluna, Anthony’s background includes positions with Harris Interactive and J.D. Power and Associates. He has distinguished himself in the Market Research industry with his extensive expertise across automotive, financial and film industry sectors and his community solutions awareness.

Valerie uses her 20+ years of Market Research experience to write questionnaires and reports that provide invaluable insights and recommendations to clients. The pros of working in a home office: no one will notice if she is having a bad hair day, and it’s a short commute. The cons of working in a home office: keeping the cat off the keyboard, and it’s a short commute to the refrigerator. When Valerie gets out of the office, she can be found reading by a lake or taking nature walks to watch the birds.