Elinor is an expert in project management and execution of qualitative, quantitative and mixed mode methodologies. Her research areas include, among others, new product development, concept testing, satisfaction, social media research and branding. She has extensive experience in directing projects using advanced analytic concepts such as segmentation, regression, perceptual mapping, TURF, MaxDiff and conjoint analysis. Key industries include telecommunications, consumer technology, online retailers, healthcare providers, and utilities.
She works with internal and external C-level client contacts on project budget, research design and execution, and is responsible for managing internal and external resources for day-to-day operations as well as achieving overall company growth and profitability.