SoapBox News

SoapBoxSample Expands Full Service Division

By July 15, 2014 No Comments

SoapBoxSample Adds Experienced Researcher to the Full Service Division

SoapBoxSample, the newest member of the Interviewing Service of America (ISA) family, continues the tremendous growth trend with the addition of experienced researcher, Elinor Gaida, to the IQCenter Research Team.

Gaida comments: “Joining SoapBoxSample at this time is very exciting. The company has taken an innovative approach to online sampling and research, using state-of-the-art techniques that address today’s market research needs. We have a dynamic team of creative individuals with one goal in mind: providing clients with solid data and actionable results. I look forward to being a part of it and contributing to the success of SoapBoxSample’s IQCenter Research division.”

Gaida joins the team with research expertise in qualitative, quantitative, and mixed mode methodology across new product development, concept testing, satisfaction, social media research and branding among others. She possesses advanced analytics skills including segmentation, regression, perceptual mapping, TURF, MaxDiff and conjoint analysis. Her immediate past position was with American Specialty Health and previous to that spent 9 years with Luth Research.

At the end of Q1 this year, SoapBoxSample acquired the ClickIQ e-visor panel and retained the IQCenter, ClickIQ’s award winning full service research team. The expanded portfolio of services encompassing the full range of research services from study design and analytics to all data collection methodologies offered across the ISA family of companies, has further fast-tracked the growth of SoapBoxSample.

Chief of Operations, Jacqueline Rosales chimes in on the addition of Gaida to the team. “The ability to attract, hire and nurture exceptional talent is the root of my passion. Building this team has been a central focus as we continue to grow. There is nothing more rewarding than promoting a culture that supports and drives the growth of our team members both professionally and personally. We are excited to have Elinor on board – she is a natural fit for our group.”