SoapBoxSample’s Antibody Study Gets Featured
In an article published on May 22, 2020, Business Insider highlighted the COVID-19 antibody research conducted by Los Angeles-based insights firm SoapBoxSample. Business Insider is a well-respected business news media outlet focusing on tech, finance and American industries.
“In mid-April, Los Angeles tried to understand the scope of the COVID-19 pandemic by asking hundreds of residents to get drive-through blood tests. The results found that estimated infection rates were “28 to 55 times higher” than the number of officially reported cases, but that the virus was also probably much less fatal than previously thought. These tests were the product of an unusual collaboration between the LA County Department of Public Health, the University of Southern California, and 50-year-old consulting firm LRW Group.
LRW Group is best known for consumer sentiment research that clients like Google, Facebook, Disney, and Starbucks never publicize. For example, when an auto company wants to let people test drive a new model and weigh in, or a household goods company needs to see how consumers respond to the smell of a new fabric softener, they often hire LRW Group’s consumer research division SoapBoxSample, according to president Jeff Reynolds.”