SoapBox News

icanmakeitbetter Kicks Off 2018 with Major Promotion

By February 15, 2018 No Comments

Jeff Livingston Has Assumed the Role of Director of Research Services for icanmakeitbetter

After closing out 2017 with a year of strong growth and a surge of hiring, icanmakeitbetter, a member of the ISA family of companies, is pleased to announce the promotion of Jeff Livingston, formerly Research Director, to Director of Research Services.

Throughout his 12-year career in Market Research, Jeff has consistently provided deep consumer insights through innovative digital analytics and customized methodologies. In his role as Research Director at icanmakeitbetter, he has distinguished himself with his collaborative, team-oriented approach to management and his passion for teaching and mentoring team members. In his new role as Director of Research Services, Jeff will oversee the continued expansion of icanmakeitbetter, by handling the needs of clients and assisting with the strategic development of the company as a whole.

“The promotion of Jeff into this role is indicative of the rapid growth we’ve seen by combining the forces of icamakeitbetter and SoapBoxSample. Jeff will lead the team to grow our community consulting practice as we continue to expand our best-in-class insight community platform. The combination of senior research experts and powerful, yet simple feedback tools gives our clients the edge they need to innovate and lead the marketplace.” Matt Thurston, COO icanmakeitbetter

In 2016, the SoapBoxSample and icanmakeitbetter (ICMIB) operations were integrated following the acquisition of ICMIB by SoapBox’s parent company ISA. With the addition of Insight Community platform capabilities, both SoapBoxSample and icmib now offer an even more diverse portfolio of products.

About icanmakeitbetter

From insight to action, icanmakeitbetter, a member of the ISA family of companies, is an insight community platform that provides a suite of integrated qualitative and quantitative tools in one simple solution. Clients can integrate insights with surveys, focus groups, ideation sessions, journals and live chat. Capture true on-demand, in-context insights across any device. Move beyond research to have conversations that matter. icanmakeitbetter helps clients build better products, services and customer experiences with a platform that makes it easy to research, innovate and get feedback – anytime, anywhere, from anyone. Recognized global experts in market research, user experience and social innovation, icanmakeitbetter leverages voice-of-customer insights to help clients with: product and services development, innovation, sales, marketing, advertising and branding. Visit