Infographic by: Leigh Kettle, Senior Research Manager, icanmakeitbetter
How Generations Feel When Brands Take a Stand
Quester is in the process of conducting a new joint project with 747 Insights and Collaborata: GENERATION NATION 2019: Defining America’s Gen Z, Millennials, Generation X and Boomers This study provides a comparison of attitudes and behaviors across these four cohorts, to expand upon current intelligence and cut to the core of what it means to be an American in 2019. Aided by technology, media, politics, and more, we can see Generational values shifting at a faster pace than we’ve ever seen before.
One of the discussion areas centered around perceptions of whether brands should take a stand on social and political issues.