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SoapBox News

SoapBox News
February 19, 2019

Aliens Exist

We surveyed MySoapBox members to see if they agree with a majority of Americans who believe that aliens exist. Fifty-eight percent said they agree that there is intelligent life on other planets,…
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SoapBox News
February 7, 2019

Experts from Auto, Grocery, Retail and Cannabis Hired to Support Expanded Direction for ISA Family of Companies

Internal Promotions and New Hires Will Drive Growth Initiatives for 2019 To help brands understand consumer preferences in a hyper-choice economy, the ISA Family of Companies (which includes ISA, Q-insights,…
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SoapBox News
January 25, 2019

Millennials and Homeownership

We wanted to find out how Millennials feel about homeownership. So we talked to first-time and second-time home buyers. Here's what we discovered.
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SoapBox News
November 8, 2018

How Generations Feel When Brands Take a Stand

Infographic by: Leigh Kettle, Senior Research Manager, icanmakeitbetter How Generations Feel When Brands Take a Stand GENERATION NATION 2019: Defining America’s Gen Z, Millennials, Generation X and Boomers. This study…
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SoapBox News
October 23, 2018

Q-insights Announces the Launch of Driven by Q-insights™, a New Automotive Research Division

To meet the growing need for innovative automotive research, Q-insights has expanded to include Driven by Q-insights™ in their portfolio of products The official launch of Driven by Q-insights™ was announced today.…
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SoapBox News
October 18, 2018

Emerging Thought Leadership from USCC Reveals Urgent Need for Consumer Research in the Cannabis Space

SoapBoxSample Announces the Launch of a New Cannabis Consumer Research Service As competition heats up in the cannabis market, what factors will determine whether brands can survive “the green rush”?…
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SoapBox News
October 12, 2018

Cannabis Use and Buying Habits Influenced by Age/Gender, According to New Findings from SoapBoxSample

Generational Differences Play  a Role in the Cannabis Products Consumers are Choosing, and How They Describe Their Experience New cannabis companies are launching everyday, and their success or failure will…
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SoapBox News
October 1, 2018

Asian Americans More Optimistic About the American Economy Than Hispanic Americans

According to a recent poll from Los Angeles based SoapBoxSample, 32% of Hispanics believe they will be worse off next year compared to this year   Accurate forecasting for the…
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SoapBox News
September 27, 2018

icanmakeitbetter Announces Two Major Promotions

Leigh Kettle and Angel Mira will assume the role of Senior Research Manager Effective October 1, Leigh Kettle and Angel Mira will be promoted to the role of Senior Research…
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SoapBox News
August 22, 2018

The Culture Connection

This article originally appeared in the August 2018 issue of Quirks Magazine - Special Feature Faces of Market Research. Authentic Leadership and Team Building Expert Five years ago, when Jacqueline…
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