Category Archives: SoapBox News

SoapBoxSample Adds Industry Specialist to Team

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Anthony Bean Joins the Sales Team as Senior Account Executive

March 14, 2017, Los Angeles, CA – SoapBoxSample, part of the ISA family of companies, announced today an expansion of their sales division. Anthony Bean will join the team as a Senior Account Executive. In this role, he will manage client accounts and build relationships with key industry players to achieve aggressive sales goals for 2017.

Bean says: “I’m thrilled to be able to join the SoapBoxSample team. The company is well-regarded within the market research industry making some bold moves over the past few years to lead the way in new methods to solve client problems. I’m really looking forward to this opportunity to work with SoapBoxSample’s expansive portfolio of products and services to deliver world-class solutions to our clients.”

Anthony is a result-oriented team player with 12 years of experience under his belt.  Most recently from Toluna, Bean’s background includes positions with Harris Interactive and J.D. Power and Associates. He has distinguished himself in the Market Research industry with his extensive expertise across automotive, financial, film industry sectors and his community solutions awareness.

Jacqueline Rosales, SoapBoxSample Chief of Operations, added “We require talent who can ask the tough questions of clients and really understand the core of their business to recommend the best approach and combination of methodologies. We are super excited for Anthony to join the team. With the changing landscape of research, our clients need forward-thinking thought partners and Anthony has had great success building relationships on this premise.”

SoapBoxSample’s continual staff expansion allows the company to focus on optimizing new products and services while continuing to provide high-quality, customized solutions for their clients. In 2016, the SoapBoxSample and icanmakeitbetter (ICMIB) operations were integrated following the acquisition of ICMIB by SoapBox’s parent company ISA. With the addition of insight community platform capabilities, SoapBoxSample now offers an even more diverse portfolio of products.

Last year SoapBoxSample added multiple new capabilities to its product lineup. MySoapBox Meter seamlessly collects behavioral data from PC, mobile and tablet devices, gathering a holistic view of a consumer’s path to purchase. SoapBoxSample also expanded their mobile missions’ features last year, by enhancing their mobile app MySoapBox Mobile. The app captures respondent’s digital journeys in real-time. Respondents can upload photos and videos securely through the app, to a cloud-based storage solution. MySoapBox TV stores respondent’s photos and videos, which clients can easily view, tag and edit.

SoapBoxSample Expands Product Line with New Physician Panel

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“Our Doctors Are Always On-Call”

July, 2016, Los Angeles, CA — SoapBoxSample, part of the ISA family of companies, officially announced the launch of a new physician panel, DocThought. Engineered to provide targeted access, DocThought is a vast network of medical professionals ready to provide expert opinions to answer clients’ medical research questions. Members will provide feedback about a variety of medical products and services and weigh in on all things related to the medical industry.

Jacqueline Rosales, SoapBoxSample’s Chief of Operations, stated “Access to high quality Physician sample continues to be a void in the space. SoapBox continues to focus on the “what’s missing” to meet the ever-growing needs of clients. Recognizing the market needs, and building our portfolio of services around those needs, continues to fuel our growth as an organization.”

Physicians are required to provide their medical ID number upon registration and are verified to be practicing physicians. The information collected upon registration allows clients to segment by specialty, type of practice, ailments treated, and medications prescribed.

SoapBoxSample’s rapidly expanding organization allows the company to focus on optimizing new products and services while providing high-quality, customized solutions for their clients. Recently SoapBoxSample expanded their mobile capabilities by adding MySoapBox Meter, a passive metering application. The app tracks web browsing and app usage behavior on respondent’s smartphones, tablets and desktops. This growth trend and portfolio expansion kicked off earlier this year when SoapBox and icanmakeitbetter (ICMIB),  an insight community platform company based in Austin, Texas, were integrated following the acquisition of icmib by SoapBox’s parent company ISA. With the expansion of mobile and community capabilities, SoapBoxSample now provides an even more diverse portfolio of products.

SoapBoxSample Expands Sales Department

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Jens Erickson Joins Team as Senior Account Executive

July 5, 2016, Los Angeles, CA — SoapBoxSample, part of the ISA family of companies, announced today the expansion of their sales division. Jens Erickson will join the team as a Senior Account Executive. In this role Erickson will manage client accounts and drive sales divisions.

Erickson commented: “It is very exciting to become a part of the SoapBox team. I am very enthusiastic about the diversity of SoapBox’s product set and our aggressive growth goals. I look forward to working with such an experienced team and unique leadership.”
With more than 10 years of experience in Market Research, Erickson most recently served as a Senior Account Executive at Survey Sampling International (SSI). Previously, he also boosted sales divisions at Directions in Research, Critical Mix and Authentic Response.

SoapBoxSample’s rapidly expanding organization allows the company to focus on optimizing new products and services while providing high-quality, customized solutions for their clients. Recently SoapBoxSample acquired icanmakeitbetter (ICMIB), an insight community platform company based in Austin, Texas. With the addition of community capabilities, SoapBoxSample now provides an even more diverse portfolio of products.

Jacqueline Rosales, SoapBoxSample Chief of Operations, added “Bringing Jens on board is a big win for us. With the continued growth and diversification in our product portfolio, we require talent who can ask the tough questions of clients to really understand their business needs and recommend the best approach and combination of methodologies. We are confident that Jens will help us fulfill our aggressive growth goals for the remainder of 2016 and beyond.”

SoapBox Teams Up with Wakoopa, Leading Experts in Passive Metering

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Business Alliance Marks the Launch of Wakoopa Hub, a Marketplace for Behavioral Data

Los Angeles, CA, May 19, 2016 — SoapBoxSample announced today its strategic partnership with Wakoopa, an Amsterdam-based company specializing in behavioral data. Their business alliance marks the launch of Wakoopa Hub, a new behavioral data marketplace.

SoapBox can now provide digital behavior data from PC or mobile devices helping clients capture a holistic view of their specific target audience’s digital journeys. Clients can use this to build digital profiles of their consumer segments, or understand the path to purchase with richer insights than what can be provided from survey research alone.

Jacqueline Rosales, SoapBoxSample Chief of Operations said, “We are excited to team up with Wakoopa. We have been recruiting for Passive Metering studies since the inception of SoapBox and we now get to pair our recruitment expertise with best-in-class technology. As members of Wakoopa Hub, our clients also benefit from metered data offered by the other Hub partners.”

In partnership with a global network of renowned panel companies, Wakoopa Hub is a new way for researchers to access vast amounts of behavioral data from respondents worldwide. The delivery model simplifies the purchasing process, leading to broader industry access and increased economies of scale. By lowering the barriers to studies that rely on behavioral data, Wakoopa Hub will help researchers uncover key digital behavior insights that are only possible through passive metering approaches.

Simon van Duivenvoorde, Managing Director of Wakoopa said, “This is an exciting step for market research. By connecting supply and demand in the market for behavioral data, Wakoopa Hub lowers the barriers to conduct behavioral data fuelled studies. We look forward to continuing the journey of driving adoption of behavioral data as a standard element in market research.”

About Wakoopa
Founded in 2007 in Amsterdam, Wakoopa is the world’s leading supplier of passive metering technologies. Wakoopa unlocks high quality behavioral data from research participants on personal computers, smartphones and tablets. Together with online access panels and market research companies we establish user centric behavioral datasets. This data fuels innovative research designs such as consumer journey studies and audience profiling.

SoapBox Expands With Recent Acquisition

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SoapBoxSample and icanmakeitbetter to Operate in Partnership Following Acquisition

Community Platform Capabilities Added to ISA’s Portfolio of Offerings

March 2, 2016, Los Angeles, CAInterviewing Service of America (ISA) announced today their acquisition of Austin, Texas-based community platform company icanmakeitbetter (ICMIB) and its parent company Sentient Services. SoapBoxSample, ISA’s Online Research Division will integrate ICMIB, fueling the expansion of its portfolio of product offerings and rounding out the ICMIB Online Community capabilities.

SoapBoxSample COO Jacqueline Rosales said, “Our goal as we enter into our fourth year is to continue to offer our clients best-in-class approaches and methodologies to meet the changing needs of the research industry. As the focus of research continues to shift more towards a holistic view of the consumer, it is our job to facilitate the deep insights clients are looking for to drive their business decisions.”

While ICMIB will operate largely independently, it will be driven by SoapBoxSample leadership and will become part of the ISA family of companies. Founder Paul Janowitz and the ICMIB team will continue in their current roles, with some SoapBox staffing integration and infrastructure support from ISA.

Founded in 2003, ICMIB is an online community platform that offers a diverse line of community and customer feedback solutions, including focus groups, discussion forums, live chat, digital journals, ideation and panel management.

Paul Janowitz, Founder and CEO, said “We’re very excited about joining the ISA group of companies and working alongside SoapBoxSample to expand our respective capabilities. Today is truly an exciting day and a triumph for innovation and customer collaboration in the research and insights industry. The partnership will allow our leading platform to scale globally and further empower the voice of the customer to engage with businesses and create better outcomes for all parties.”

The acquisition of ICMIB will allow SoapBox to provide clients with a first-rate online community platform in addition to an already expansive suite of offerings. The ICMIB platform can augment and enhance existing SoapBox research products and will also be a stand-alone offering.

The LRW (Lieberman Research Worldwide) Group of companies includes sister company ISA and its two divisions SoapBoxSample and Q-Insights. This is the first in a planned series of acquisitions the group of companies will make related to its mid-2015 decision to partner with and take on growth capital from Tailwind Capital Partners.

About icanmakeitbetter

icanmakeitbetter is an all-in-one insight community and customer feedback solution that provides surveys, live chat, focus groups, discussion forums, digital journals, ideation, and panel management – in a simple, single platform that works across any device for true on-demand, in-context insights. For more information, visit

SoapBox Hires Product Development Expert

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Rapid growth rate continues with new hires and expansion of product lines

March 3, 2016, Los Angeles, CA — SoapBoxSample, a member of the ISA family, expands management team to support new product development. Alon Hartuv has been named Vice President, Product Development & Innovation. In this role he will focus on increasing the functionality of existing SoapBox products and developing new, innovative offerings.

Hartuv commented: “I am very excited to join and be part of SoapBoxSample. I have been involved in Product Development for many years and am excited about the SoapBox success thus far, and the roadmap moving forward.”

With over 15 years of experience in product management, Hartuv most recently served as Product Management Director at Instantly, where he managed the functionality and development of the Instantly Platform. His diverse background includes experience in software development, online transactions, online publishing and online advertising.

SoapBoxSample’s rapidly expanding talent pool allows them to operate an expanded line of services while enhancing automation and developing new features for their mobile product. By building on existing resources, SoapBox has been able to sustain its rapid rate of growth while continuing to deliver high-quality, customized solutions to their clients.

Jacqueline Rosales, SoapBoxSample Chief of Operations, added “Attracting high-level talent like Alon to our team is really exciting to me. SoapBox has super aggressive growth goals this year. Alon’s experience, along with his cultural fit with our team, will drive technology innovations helping SoapBox, and the industry as a whole, move forward.”

About SoapBoxSample

SoapBoxSample, part of the ISA family, offers clients a fresh approach to Online Research by combining three decades of research experience with the latest techniques and technology. Ranging from traditional online studies to mobile and app-based research, SoapBoxSample’s broad spectrum of services extends from data collection to full study design and analysis. Based in Van Nuys, CA, SoapBoxSample continues to experience rapid growth.

Jacqueline Rosales, SoapBox COO, to Emcee SampleCon 2016

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Newly Independent SampleCon Appoints Master of Ceremonies for its Flagship Event

January 6, 2016 — The SampleCon Board of Directors officially announced their choice to preside over SampleCon 2016. Jacqueline Rosales, COO of SoapBoxSample and SampleCon Founding Member, will emcee the sample conference coming up later this month. In this role, Jacqueline Rosales will help to foster a collaborative environment for frank discussions about the future of the sample industry in addition to announcing the events, and overseeing the flow of the agenda.

By taking an active role in the re-definition of SampleCon as an independent company, SoapBoxSample aims to positively influence the sample industry for years to come.

Jacqueline Rosales commented, “I’m honored to be playing such a key role in SampleCon 2016. This is a crucial moment for the sample industry. By creating an engaging sample conference now, we can continue to build a community of involved members.”

The only Market Research industry conference focused solely on sampling evolved in 2015 into a non-profit organization run by an independent Board of Directors. As part of the organization’s revamp, Jacqueline Rosales was appointed to an annual term as Treasurer of SampleCon.

SampleCon 2016 will take place January 25-27 at the Ritz-Carlton New Orleans. Exploring progress in sampling will be the focus of the discussions. Over the past year, the Board of Directors and the newly appointed 2016 Conference Board, have partnered with industry bodies to further drive the establishment of common protocols and definitions, explored at the 2015 conference.

About SampleCon

SampleCon was launched in 2013 by Lucid [formerly Federated Sample] with the goal of creating an open forum for discussion of topics in the sample industry. In 2014, Jacqueline Rosales, SoapBoxSample; Bonnie Breslauer, Lightspeed; and Mendy Orimland, Prodege joined Patrick Comer and Andy Ellis of Lucid and Fulcrum joined SampleCon as Founding Members. This transition further solidified SampleCon as the industry changing conference focused on survey sampling. Since its inception, SampleCon has experienced exponential growth and the unique ability to attract industry players from organizations across all facets of the sample space.

To learn more about SampleCon and register, visit